Why TSR?

Over the past 8 years, we have received rave reviews and accolades from our clients for developing sales playbooks and delivering sales enablement training that truly helps their sales teams engage and sell more effectively. We’ve developed and executed innovative outbound demand gen campaigns on behalf of our customers that produce much better results than their internal team or other approaches yield.

Our managing principals have deep domain expertise managing field sales teams and selling enterprise software and services solutions to the F1000. This includes enterprise infrastructure and diverse types of technology and services.

What is it that makes our approach better and different? Here is the verbatim feedback from a recent 2015 Sales Enablement Engagement: “It’s a first for us – A Sales Playbook built by a sales person, for a sales person. More specifically:

They focus on how to sell, not how products work or what they do.
They go into greater depth in how to tell our unique story around the particular solution or industry – how to tell the story, key stakeholders, sales discovery and discernment, key use cases, industry statistics and context, etc.

The feedback from the North America and EMEA teams who were trained for a full day on this Sales Playbook was extremely positive – “…best sales material I’ve seen in five years with the company,” said one sales leader. “

Industry pundits have recognized us as one of the top sales enablement resources in the world. See TSR as #17 top sales enablement resource: http://www.seismic.com/blog/post/top-35-resources-you-need-for-sales-enablement/

Here are some real world results that TSR has delivered:

Globally delivered custom sales training and enabled over 10,000 technology sales professionals
Significantly improved win rates from 10%-50%
Increased average deal sizes by 50% to 10X over two years
Reduced new sales rep ramp up by 40%-60%
Generated hundreds of millions of dollars in new sales pipelines
Improved forecasting accuracy by 20%-40%