* Marketing & Selling is harder than ever before, you need the right domain expertise to succeed * Runways are shorter, you need to achieve customer & revenue traction faster than ever before
* More competition than ever before, it’s vital to get your messaging, value prop & differentiation right
* Would you skimp on the foundation for a new home that you were building from scratch? Think of sales & marketing as the foundation for your business
* By the time you figure out that you should have invested in sales & marketing expertise, it’s too late to fix