Mar 29, 2015 | Uncategorized
There was a time when most enterprise sales reps had liberal expense accounts to take C-level execs to expensive dinners accompanied by the costliest wine offered. I’m not suggesting that “breaking bread” with customers is a bad thing, because it...
Mar 29, 2015 | Uncategorized
What is sales differentiation and how does it differ from product or market differentiation? Sales differentiation is the way that you engage with the prospective customer during and after the sales cycle that distinguishes you from the competition and solution to the...
Mar 29, 2015 | Uncategorized
Have you ever heard start-ups or entrepreneurs claim that they can’t afford to pay for marketing and sales? They’ll “make it up to you” on the back end with a high commission payout. Yet these same entrepreneurs will invest hundreds of...
