Mar 29, 2015 | Uncategorized
It never ceases to amaze me how virtually every business email you receive these days promises to help your sales. What’s sorely missing in these emails are any details about how their solution or service specifically impact sales. False promises are the worst...
Mar 29, 2015 | Uncategorized
What is sales differentiation and how does it differ from product or market differentiation? Sales differentiation is the way that you engage with the prospective customer during and after the sales cycle that distinguishes you from the competition and solution to the...