While it’s always been important to have sales & marketing aligned, it’s never been more imperative than in today’s world of selling and marketing. It’s harder than ever before to engage new prospects and customers. Partially due to the easy access to all of the information on the web, prospects and customers feel entitled to…
Below is a good article from the SJ Mercury News this weekend on the global investment in clean tech. In 2009, there was $162B invested globally in clean tech and China is investing at double the rate of the US. What does this portend for US based clean tech companies? It will be increasingly imperative…
Every three months or so I receive a call from the same sales rep. He immediately launches in to a sales pitch without any regard to what my needs are, in this case I don’t need what he sells. Yet he hasn’t bothered to ask me any questions that would properly qualify me as a…
Good article on the advantages of outsourcing but doesn’t address the advantages of engaging specific domain expertise that you need to go to market from a sales and marketing perspective. The value proposition is accelerated ramp-up, faster time to revenue and higher conversion/success rates . The number one reason start-ups fail is because of poor…
Good article on outsourcing. While I agree with the assertion that most VCs won’t consider investing in a start-up that doesn’t have an outsourcing plan, it seems that most people only consider outsourcing for development. There is a new wave of outsourcing available in the area of go to market sales and marketing services. Most…
Good article but they didn’t include go to market sales and marketing outsourced services that are available.http://www.nytimes.com/allbusiness/AB5221523_primary.html
What if you could figure out how to leverage new world marketing and selling (sales 2.0/web 2.0/social media) with traditional best practices sales processes? There is so much talk these days (aka-hype) surrounding the best way to engage and sell your customers. There are so many different things emerging at once that it can be…
Have you ever heard start-ups or entrepreneurs claim that they can’t afford to pay for marketing and sales? They’ll “make it up to you” on the back end with a high commission payout. Yet these same entrepreneurs will invest hundreds of thousands of dollars in their time and money in building a product and then…
Remember the days when the dreaded executive admin (aka-gatekeeper) would screen all incoming calls to their executives. As a salesperson, you were convinced that they all looked like battle axes, always woke up on the wrong side of the bed and never had even the semblance of a sense of humor. Then the emotionless screening…
Where do you find wisdom? Through a Google search? In a book? I conducted a Google search for wisdom because that is where most people these days try to find things. The top results listed wikipedia and several on-line dictionaries with the definition for the word wisdom. I happen to like wikipedia’s definition of wisdom…