* Marketing & Selling is harder than ever before, you need the right domain expertise to succeed * Runways are shorter, you need to achieve customer & revenue traction faster than ever before * More competition than ever before, it’s vital to get your messaging, value prop & differentiation right * Would you skimp on…
Every three months or so I receive a call from the same sales rep. He immediately launches in to a sales pitch without any regard to what my needs are, in this case I don’t need what he sells. Yet he hasn’t bothered to ask me any questions that would properly qualify me as a…
Good article on the advantages of outsourcing but doesn’t address the advantages of engaging specific domain expertise that you need to go to market from a sales and marketing perspective. The value proposition is accelerated ramp-up, faster time to revenue and higher conversion/success rates . The number one reason start-ups fail is because of poor…
Have you ever heard start-ups or entrepreneurs claim that they can’t afford to pay for marketing and sales? They’ll “make it up to you” on the back end with a high commission payout. Yet these same entrepreneurs will invest hundreds of thousands of dollars in their time and money in building a product and then…
We spent a lot of time with my mother’s best friend Jackie when I was growing up. I always looked up to her and loved her vocabulary. On one occasion, Jackie told me that I was a true instigator. I asked her what that meant and she told me to get the dictionary and look…
This is a great article authored by a colleague who delivers tremendous value to customers.http://www.industrygems.com/articles/2009/warm_calls.php
I’m posting a link to a colleague’s site (Pete Ekstrom, founder of the gold call). He is offering a video and audio CD tutorial on how to go about building a gold call script for prospecting over the phone. This is a tremendous value at $65. Details at www.thegoldcallshow.com
What strategic investments are you planning to make in yourself to prepare for the new decade? It was just ten years ago that we were asking ourselves the same question. The primary difference being that we were entering a new millennium complete with exaggerated fears about legacy computer systems failing due to hard coded two…
http://www.slideshare.net/TrueSalesResults/white-paper-on-boarding-2009
There was a time when most enterprise sales reps had liberal expense accounts to take C-level execs to expensive dinners accompanied by the costliest wine offered. I’m not suggesting that “breaking bread” with customers is a bad thing, because it can be a really positive way to open up the relationship and learn more about…