Top 5 reasons to invest in sales & marketing expertise

* Marketing & Selling is harder than ever before, you need the right domain expertise to succeed * Runways are shorter, you need to achieve customer & revenue traction faster than ever before * More competition than ever before, it’s vital to get your...
Bad Sales

Bad Sales

Every three months or so I receive a call from the same sales rep. He immediately launches in to a sales pitch without any regard to what my needs are, in this case I don’t need what he sells. Yet he hasn’t bothered to ask me any questions that would...

Article on Advantages of Outsourcing

Good article on the advantages of outsourcing but doesn’t address the advantages of engaging specific domain expertise that you need to go to market from a sales and marketing perspective. The value proposition is accelerated ramp-up, faster time to revenue and...

What is the true value of good marketing and sales?

Have you ever heard start-ups or entrepreneurs claim that they can’t afford to pay for marketing and sales? They’ll “make it up to you” on the back end with a high commission payout. Yet these same entrepreneurs will invest hundreds of...