This is a guest blog post by our partners @ Crowded Ocean (http://www.crowdedocean.com/). It’s a marketing truism that you can’t manage what you can’t measure. But, faced with all the challenges of starting a company from scratch, the question is: what do you measure and when do you start measuring it? Startups often think that…
Companies’ Social Media Savvy: Top 50 Most ‘Social’ Firms (CHART) 29 729views Interesting article on the top 50 “most social” firms according to NetProspex. NetProspex have tracked social media usage by the firms’ employees to develop a ranking of the 50 most “social” companies. The infographic offers some additional information, as well. For example, they’ve…
Marketers to Silicon Valley: Help Us Get Ahead of Consumer – Advertising Age – Digital Interesting article on F1000 marketing looking to the valley for social media insight. How did a completely unknown start-up named Huddler find itself huddled in a Menlo Park restaurant with 26 top execs from the No. 2 advertiser in the…
While it’s always been important to have sales & marketing aligned, it’s never been more imperative than in today’s world of selling and marketing. It’s harder than ever before to engage new prospects and customers. Partially due to the easy access to all of the information on the web, prospects and customers feel entitled to…
What if you could figure out how to leverage new world marketing and selling (sales 2.0/web 2.0/social media) with traditional best practices sales processes? There is so much talk these days (aka-hype) surrounding the best way to engage and sell your customers. There are so many different things emerging at once that it can be…