What Do Customers Want?

Our customers can be incredibly demanding, right? I mean they just want so many things from us as sales people. Let’s take an inventory of all the “asks” that customers make of us. They want product demos, pricing, proof of concepts (PoCs), technical architecture reviews, cyber security reviews, regulatory compliance validations, performance guarantees, user experience…

How Do You Sell Through a Recession?

Recessions are inevitable. They are an immutable truth that we all must accept, particularly those of us in the sales profession. Our economy has been incredibly robust for a lengthy stretch of years. You can tell by the sheer number of luxury automobiles that you see every day driving to and from work. Another clear…

Sales Enablement Mastery

The best of the best companies who do sales enablement exceptionally well don’t like to talk about it. They actually consider their sales enablement mastery to be a competitive advantage. They use their sales enablement expertise as part of their recruiting process to attract and hire the most talented sales people out there. Top performing…

Don’t Trust Chauncey Gardiner!

“I understand.” This is just one of the many classic lines of dialog in the 1979 movie called: “Being There”. There was an amazing cast in the movie starring Peter Sellers giving his most sublime performance ever. The supporting cast included Shirley MacLaine, Melvyn Douglas and Jack Warden. The movie won numerous prestigious awards including:…