What Do Customers Want?

Our customers can be incredibly demanding, right? I mean they just want so many things from us as sales people. Let’s take an inventory of all the “asks” that customers make of us. They want product demos, pricing, proof of concepts (PoCs), technical architecture reviews, cyber security reviews, regulatory compliance validations, performance guarantees, user experience…

Don’t Trust Chauncey Gardiner!

“I understand.” This is just one of the many classic lines of dialog in the 1979 movie called: “Being There”. There was an amazing cast in the movie starring Peter Sellers giving his most sublime performance ever. The supporting cast included Shirley MacLaine, Melvyn Douglas and Jack Warden. The movie won numerous prestigious awards including:…

It’s 10pm, Do You Know Where Your Value Prop Is?

During my formative years, there was a public service announcement that would come on TV typically during the nightly news and ominously ask you: “It’s 10pm, do you know where your children are?” (Source: https://en.wikipedia.org/wiki/Do_you_know_where_your_children_are%3F)  So I’m rephrasing that question for all B2B technology solutions companies and asking you: “It’s 10pm, do you know where your…

When was your last sales surprise?

When was the last time you were on the receiving end of a sales surprise?  Let me guess, it was not of the pleasant sales surprise variety.  Our good friends at Merriam-Webster online capture it best by defining the word “surprise” as: “to attack unexpectedly” (source:http://www.merriam-webster.com/dictionary/surprise).  When I think of sales surprises, I inevitably think of them all being…