What is the Most Challenging Sale?

What is the Most Challenging Sale?

What is the most challenging sale you have ever made? What made it so hard? What lessons did you learn from the experience? As a lifelong enterprise sales professional (25+ years and counting), I’d submit that the hardest sale is always the first sale.  Landing...

Why is Discernment So Important in Enterprise Selling?

What is discernment and why is it so important in enterprise sales? According to the Merriam-Webster on-line dictionary discernment “is the quality of being able to grasp and comprehend what is obscure”.  My old fashioned paper back version of the...