Top 5 reasons to invest in sales & marketing expertise

Mar 29, 2015 | Uncategorized

* Marketing & Selling is harder than ever before, you need the right domain expertise to succeed * Runways are shorter, you need to achieve customer & revenue traction faster than ever before * More competition than ever before, it’s vital to get your...
Bad Sales

Bad Sales

Mar 29, 2015 | Sales

Every three months or so I receive a call from the same sales rep. He immediately launches in to a sales pitch without any regard to what my needs are, in this case I don’t need what he sells. Yet he hasn’t bothered to ask me any questions that would...

Article on Advantages of Outsourcing

Mar 29, 2015 | Uncategorized

Good article on the advantages of outsourcing but doesn’t address the advantages of engaging specific domain expertise that you need to go to market from a sales and marketing perspective. The value proposition is accelerated ramp-up, faster time to revenue and...

Business Week article on Outsourcing

Mar 29, 2015 | Uncategorized

Good article on outsourcing. While I agree with the assertion that most VCs won’t consider investing in a start-up that doesn’t have an outsourcing plan, it seems that most people only consider outsourcing for development. There is a new wave of...