The Context Behind the Data

Metrics are good. They can be valuable and you can glean insight from them. But my admonition to all is that you proceed with caution when it comes to using metrics and data to make business decisions. All too frequently, I see business leaders completely absorbed in spreadsheets and reports. Percentages, conversion ratios and growth…

Bad Sales

Every three months or so I receive a call from the same sales rep. He immediately launches in to a sales pitch without any regard to what my needs are, in this case I don’t need what he sells. Yet he hasn’t bothered to ask me any questions that would properly qualify me as a…

What if you could marry new world selling(sales 2.0/social media) with traditional sales best practices and resources?

What if you could figure out how to leverage new world marketing and selling (sales 2.0/web 2.0/social media) with traditional best practices sales processes? There is so much talk these days (aka-hype) surrounding the best way to engage and sell your customers. There are so many different things emerging at once that it can be…