B2B Sales Cycle Insight
Another great blog post from the TAS Group, the difference in quality vs. quantity really plays out in the winning sales conversion ratios: http://sales20network.com/blog/?p=10
The Context Behind the Data
Metrics are good. They can be valuable and you can glean insight from them. But my admonition to all is that you proceed with caution when it comes to using metrics and data to make business decisions. All too frequently, I see business leaders completely absorbed in spreadsheets and reports. Percentages, conversion ratios and growth…
Great webinar turnout today
Great webinar turnout today. Almost 250 people attended and close to 50 have already requested follow up. Love those conversion ratios! InLatest newsTagsgo to market, outsourced sales, pipeline building, prospecting- territory development planning, sales best practices, sales conversion ratios, true sales results, webinar
Who changed the sales funnel?
Ah the proverbial sales funnel. All of us in sales have lived by it and some of us have died by it in our careers. What is it? Has it changed? Who changed it? The sales funnel is a metric driven tool used to measure sales conversion ratios. That is to say the percentage that…
Top 5 reasons to invest in sales & marketing expertise
* Marketing & Selling is harder than ever before, you need the right domain expertise to succeed * Runways are shorter, you need to achieve customer & revenue traction faster than ever before * More competition than ever before, it’s vital to get your messaging, value prop & differentiation right * Would you skimp on…
Bad Sales
Every three months or so I receive a call from the same sales rep. He immediately launches in to a sales pitch without any regard to what my needs are, in this case I don’t need what he sells. Yet he hasn’t bothered to ask me any questions that would properly qualify me as a…
Article on Advantages of Outsourcing
Good article on the advantages of outsourcing but doesn’t address the advantages of engaging specific domain expertise that you need to go to market from a sales and marketing perspective. The value proposition is accelerated ramp-up, faster time to revenue and higher conversion/success rates . The number one reason start-ups fail is because of poor…
Business Week article on Outsourcing
Good article on outsourcing. While I agree with the assertion that most VCs won’t consider investing in a start-up that doesn’t have an outsourcing plan, it seems that most people only consider outsourcing for development. There is a new wave of outsourcing available in the area of go to market sales and marketing services. Most…
Good article but they didn’t include go to market sales and marketing outsourced services that are available. http://www.nytimes.com/allbusiness/AB5221523_primary.html
Good article but they didn’t include go to market sales and marketing outsourced services that are available.http://www.nytimes.com/allbusiness/AB5221523_primary.html
What if you could marry new world selling(sales 2.0/social media) with traditional sales best practices and resources?
What if you could figure out how to leverage new world marketing and selling (sales 2.0/web 2.0/social media) with traditional best practices sales processes? There is so much talk these days (aka-hype) surrounding the best way to engage and sell your customers. There are so many different things emerging at once that it can be…