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Tag Archives: how to tell a sales story

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How to tell a business story for B2B sales and marketing. A best practice.

RegularBy Steve CrepeauMarch 29, 2015Leave a comment

We’re often asked, how do you define a business story?  How do you create an elevator pitch?  Here’s the formula that works for us .. You should be able to tell an engaging ‘why us’ business story in 60 seconds, 3-5 minutes, or 20 minutes on a call or whiteboard as part of a larger…

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