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Tag Archives: e-marketing

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Moving from demand gen to revenue performance

UncategorizedBy Steve CrepeauMarch 29, 2015Leave a comment

good blog post on moving from demand generation to revenue performance management. sales people care about qualified sales opportunities, not # of leads, website hits or cost per lead. great Marketers intuitively get this and ‘the rest’ don’t http://blog.startwithalead.com/weblog/2011/01/learn-from-the-pioneers-of-revenues-new-frontier.html

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