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Tag Archives: content marketing

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Who changed the sales funnel?

UncategorizedBy Steve CrepeauMarch 29, 2015Leave a comment

Ah the proverbial sales funnel. All of us in sales have lived by it and some of us have died by it in our careers. What is it? Has it changed? Who changed it? The sales funnel is a metric driven tool used to measure sales conversion ratios. That is to say the percentage that…

Effectively engaging new prospects-the new go to market imperative

UncategorizedBy Steve CrepeauMarch 29, 2015Leave a comment

While it’s always been important to have sales & marketing aligned, it’s never been more imperative than in today’s world of selling and marketing. It’s harder than ever before to engage new prospects and customers. Partially due to the easy access to all of the information on the web, prospects and customers feel entitled to…

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