Increasing Sales Effectiveness: The Art and Science of Win/Loss Analysis – MarketingProfs.com (subscription)
MarketingProfs.com (subscription) Increasing Sales Effectiveness : The Art and Science of Win/Loss Analysis MarketingProfs.com (subscription) With business growth more unpredictable than ever given the current economic climate, a win/loss analysis may be just the way to … Excerpt from: Increasing Sales Effectiveness: The Art and Science of Win/Loss Analysis – MarketingProfs.com (subscription)