I feel like a relationship counselor writing this blog post but most of the technology companies that I’ve worked with over the past 20+ years have had a dysfunctional relationship between sales and marketing. The only thing that varies is how severe the dysfunction is between the two groups. Open disclaimer, I am an unabashed…Details
Ah the proverbial sales funnel. All of us in sales have lived by it and some of us have died by it in our careers. What is it? Has it changed? Who changed it? The sales funnel is a metric driven tool used to measure sales conversion ratios. That is to say the percentage that…Details
In the 1970’s and 1980’s, there was a television public service announcement campaign that asked: “Parents, it is 10:00 p.m. Do you know where your children are?” All sales execs are asking themselves the same question about their sales pipelines. Unfortunately, the issue is that you know where your sales pipeline is, and it isn’t…Details
Selling is harder than ever before. Prospective customers are inundated with emails, voice mails, ads, etc. that are all attempting to sell products. How do you rise above the noise and engage prospects and customers? The first step is developing messaging that is clear and easy to understand. If your value proposition is more than…Details
If you don’t know your sales conversion ratios or know them and wish you didn’t, check out our offer: http://0dc.b66.myftpupload.com/assessment/Details
From a Google marketing director, Dan Cobley.