That’s just not true in a personal relationship. You’ll rue the day you can’t say sorry to your partner. Thanks Hallmark. But it is a often bad thing – in fact a terrible thing – in internet marketing and in business in general. In business, as a famous CEO once drilled into me: “..don’t every…
DetailsFeel small. Feel very very small Mr. or Ms. Marketeer. Do you feel that there are so many tools out there claiming to make it easy to do online marketing that it’s intimidating? You should be. It’s a mess. Full of hype. Did you know that your marketing wasn’t really automatic before the likes of…
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I’m a marketing automation lover. I’m also a big Marketo fan and a regular user of most of the major tools. I love it. I’m good at it. For those of you who might not know about any such things … they are the latest rage in the world of sales and marketing. Some call…
DetailsI decided to try to install ‘open SugarCRM on my Rackspace cloud account for business development. As of writing version 6.1 is the downloadable open source. Here are my impressions of installing this,and trying to integrate it with the other parts of my digital life. The install was a snap. Simply download, unpack and upload,…
DetailsA new pro bono community site that we have been working on went live in the last week for Habitat For Humanity, Greater San Francisco. We designed and built the community blog. Check it out!
Went live today with another new client WordPress-based site. SPS Inc. is a leader in custom manufacturing of just-in-time packaging. Make something very expensive and highly fragile? They’ll design the container inside and out, make them, hold them for you on and ship them to you just-in-time when you need them. When they wanted to…
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What is discernment and why is it so important in enterprise sales? According to the Merriam-Webster on-line dictionary discernment “is the quality of being able to grasp and comprehend what is obscure”. My old fashioned paper back version of the Merriam-Webster dictionary defines discernment as the ability “to come to know or recognize mentally”. Over…
Detailsgood blog post on moving from demand generation to revenue performance management. sales people care about qualified sales opportunities, not # of leads, website hits or cost per lead. great Marketers intuitively get this and ‘the rest’ don’t http://blog.startwithalead.com/weblog/2011/01/learn-from-the-pioneers-of-revenues-new-frontier.html
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What is a sales playbook and why is it important? Sales playbooks are the synthesis of sales process, best practices, the sales tools used and the tactical steps that should be adhered to as part of an effective sales engagement. Think of it as a blueprint for sales success, which allows for creative tailoring based…
DetailsIn fact, it’s only 22%. How did I arrive at this conclusion? Well, there are 18 total letters combined between the two words. And ironically enough, each word has 9 letters as in perfect symmetry. If you subtract the common letters between the two words, you are left with a difference of 4. And 4…
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