I was thrown the question, who should a startup hire first … a domain expert or a marketing expert? In one corner, the idea is that that startups must always hire a marketing domain expert. The CEO can probably size the market but its the market knowledge that’s needed next. In the other corner, the…
While it’s always been important to have sales & marketing aligned, it’s never been more imperative than in today’s world of selling and marketing. It’s harder than ever before to engage new prospects and customers. Partially due to the easy access to all of the information on the web, prospects and customers feel entitled to…
Below is a good article from the SJ Mercury News this weekend on the global investment in clean tech. In 2009, there was $162B invested globally in clean tech and China is investing at double the rate of the US. What does this portend for US based clean tech companies? It will be increasingly imperative…
Every three months or so I receive a call from the same sales rep. He immediately launches in to a sales pitch without any regard to what my needs are, in this case I don’t need what he sells. Yet he hasn’t bothered to ask me any questions that would properly qualify me as a…
iCentera Achieves Fifty Percent Annual Revenue Growth With Proven Sales … See original here: iCentera Achieves Fifty Percent Annual Revenue Growth With Proven Sales … – Earthtimes (press release)
MarketingProfs.com (subscription) Increasing Sales Effectiveness : The Art and Science of Win/Loss Analysis MarketingProfs.com (subscription) With business growth more unpredictable than ever given the current economic climate, a win/loss analysis may be just the way to … Excerpt from: Increasing Sales Effectiveness: The Art and Science of Win/Loss Analysis – MarketingProfs.com (subscription)
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The TOAD is the most important component of improved sales effectiveness . Critical performance issues are discussed during the TOAD It provides the forum for Sales Management and the Territory Manager to discuss, plan, … View post: Kiss the TOAD for Sales Effectiveness
Global Webcast: Increase Pharmaceutical Sales Effectiveness . By charles.knapp on March 19, 2010 8:05 AM. pills banner.jpg Read the original here: Global Webcast: Increase Pharmaceutical Sales Effectiveness (The …
Good article on the advantages of outsourcing but doesn’t address the advantages of engaging specific domain expertise that you need to go to market from a sales and marketing perspective. The value proposition is accelerated ramp-up, faster time to revenue and higher conversion/success rates . The number one reason start-ups fail is because of poor…