Mar 29, 2015 | Uncategorized
vA lot of marketing theory on content. But what do the sales people do? I liked this email I just got fromAmerican Express via Marketingprofs. Insight over information A great deal of the salesperson’s role at one time was to deliver information. Most salespeople...
Mar 29, 2015 | Uncategorized
My career has always consisted of presenting to large groups of people, senior execs and even a select few presentations to F500 board members. I’m a career sales professional and sales executive. Sales presentations are important but it’s not just about getting...
Mar 29, 2015 | Uncategorized
Is your sales team good at listening? Really good at listening? The fact is that most B2B sales teams are quite poor at listening and ironically, that is arguably the most important skill in selling to the enterprise. Let’s examine the elements of listening and...
Mar 29, 2015 | Uncategorized
We spent a lot of time with my mother’s best friend Jackie when I was growing up. I always looked up to her and loved her vocabulary. On one occasion, Jackie told me that I was a true instigator. I asked her what that meant and she told me to get the dictionary...
Mar 29, 2015 | Uncategorized
What is discernment and why is it important in sales? According to the Merriam-Webster on-line dictionary. discernment “is the quality of being able to grasp and comprehend what is obscure”. My old fashioned paper back version of the Merriam-Webster...
Mar 29, 2015 | Uncategorized
I feel like a relationship counselor writing this blog post but most of the technology companies that I’ve worked with over the past 20+ years have had a dysfunctional relationship between sales and marketing. The only thing that varies is how severe the...
