In the Kevin Costner movie Field of Dreams, there is a classic line: “If you build it, they will come.” The refrain is whispered repeatedly to Kevin Costner’s character ‘Ray’ to build a baseball field in his cornfield and the ghosts of great baseball players from the past will come to the field and play.…
It goes without saying that last 24-36 months have been challenging. According to analysts, while the economy has shown some improvement, the top B2B sales and marketing pressures today remain the difficult economic environment, fewer dollars, reduced headcount, an inability to move leads forward to a sales cycle, a noisy competitive landscape and too few…
This is a guest blog post by our partners @ Crowded Ocean (http://www.crowdedocean.com/). It’s a marketing truism that you can’t manage what you can’t measure. But, faced with all the challenges of starting a company from scratch, the question is: what do you measure and when do you start measuring it? Startups often think that…
That’s just not true in a personal relationship. You’ll rue the day you can’t say sorry to your partner. Thanks Hallmark. But it is a often bad thing – in fact a terrible thing – in internet marketing and in business in general. In business, as a famous CEO once drilled into me: “..don’t every…
Feel small. Feel very very small Mr. or Ms. Marketeer. Do you feel that there are so many tools out there claiming to make it easy to do online marketing that it’s intimidating? You should be. It’s a mess. Full of hype. Did you know that your marketing wasn’t really automatic before the likes of…
I’m a marketing automation lover. I’m also a big Marketo fan and a regular user of most of the major tools. I love it. I’m good at it. For those of you who might not know about any such things … they are the latest rage in the world of sales and marketing. Some call…
I decided to try to install ‘open SugarCRM on my Rackspace cloud account for business development. As of writing version 6.1 is the downloadable open source. Here are my impressions of installing this,and trying to integrate it with the other parts of my digital life. The install was a snap. Simply download, unpack and upload,…
A new pro bono community site that we have been working on went live in the last week for Habitat For Humanity, Greater San Francisco. We designed and built the community blog. Check it out!
Went live today with another new client WordPress-based site. SPS Inc. is a leader in custom manufacturing of just-in-time packaging. Make something very expensive and highly fragile? They’ll design the container inside and out, make them, hold them for you on and ship them to you just-in-time when you need them. When they wanted to…
What is discernment and why is it so important in enterprise sales? According to the Merriam-Webster on-line dictionary discernment “is the quality of being able to grasp and comprehend what is obscure”. My old fashioned paper back version of the Merriam-Webster dictionary defines discernment as the ability “to come to know or recognize mentally”. Over…