What is your list of the ten best content marketers?

Mar 29, 2015 | Regular

Here is a list from Hubspot.  Not sure I would make this my top ten.

Only 36% of content marketers believe they are effective

Mar 29, 2015 | link, Regular

Interesting presentation from Marketing Profs .. though content marketing budgets are rising, only 36% believe they are being effective with it. B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends—North America from MarketingProfs

5 Misconceptions about Sales Enablement Plans

Mar 29, 2015 | Regular

Leading analysts and companies we work with agree on the top issues sales leaders struggle with year after year: conversion ratios are falling, fewer sales reps are making quota,sales rep attrition rates are rising, it’s taking longer to effectively ramp up new sales...

How to tell a business story for B2B sales and marketing. A best practice.

Mar 29, 2015 | Regular

We’re often asked, how do you define a business story?  How do you create an elevator pitch?  Here’s the formula that works for us .. You should be able to tell an engaging ‘why us’ business story in 60 seconds, 3-5 minutes, or 20...

VPs of Sales: Challenge Your Managers to Think Differently About Sales Productivity

Mar 29, 2015 | Regular

No one ever said that you had to be an Einstein to run sales, but his thoughts do apply: “Insanity is doing the same thing over and over again¨ but expecting different results” Yet many sales leaders seem to accept living with the insanity of sales...