Good article on outsourcing. While I agree with the assertion that most VCs won’t consider investing in a start-up that doesn’t have an outsourcing plan, it seems that most people only consider outsourcing for development. There is a new wave of outsourcing available in the area of go to market sales and marketing services. Most entrepreneurs or start-ups aren’t aware or don’t consider this option, yet the biggest cause of start-up failures is poor sales and marketing execution. We happen to be one of the firms that provides this specialized sales and marketing outsourced domain expertise that results in higher sales conversion ratios, accelerated ramp-up and higher success rates.