Companies’ Social Media Savvy: Top 50 Most ‘Social’ Firms (CHART) 29 729views Interesting article on the top 50 “most social” firms according to NetProspex. NetProspex have tracked social media usage by the firms’ employees to develop a ranking of the 50 most “social” companies. The infographic offers some additional information, as well. For example, they’ve…
DetailsMarketers to Silicon Valley: Help Us Get Ahead of Consumer – Advertising Age – Digital Interesting article on F1000 marketing looking to the valley for social media insight. How did a completely unknown start-up named Huddler find itself huddled in a Menlo Park restaurant with 26 top execs from the No. 2 advertiser in the…
Details4 things that will improve your organic SEO Great blog post on how to improve your organic SEO! So, if you are a company trying to tell people about you and your product nowadays, command and control style communications is dead … you have to think of joining the communities that have developed around you,…
DetailsThe latest hot trend in social media: leaving it | Anthill Magazine Interesting article on social media use, particularly the comments from Seth Godin. Chris Brogan, author of the bestselling book Trust Agents, makes adept use of social media, especially through Twitter and his blog. Yet, as he wrote in a post earlier this year,…
DetailsBranding is Dead: Guest Post | Sales Machine | BNET Great post on why marketing programs should focus on demonstrating customer value rather than branding. Here’s the problem. Branding initiatives are too often based on one-way communication. This contradicts sound communication theory. Communication does not occur when the sender delivers a message. It occurs when…
Details