From Marketing Profs .. 7 best practices for mobile engagement
Link: From Marketing Profs .. 7 best practices for mobile engagement Mobile – Seven Rules to Cultivate Deep Mobile Relationships : MarketingProfs Article
DetailsBest practice: nine questions to plan your keynote
Want to do a keynote? Most people start by getting out the slides which is not the best practice for a corporate speechwriter. Here are nine questions to help you plan your talk. How do people perceive you now? Honestly. No,honestly. Get some unbiased feedback from someone who does not work for you. Go and…
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HBR finally figured out the secret to my sales success! Great article on why the Challenger Sales Rep dramatically outperforms the other four sales rep types: http://blogs.hbr.org/cs/2011/09/selling_is_not_about_relatio.html
DetailsFocusing on revenue yields better results for marketers
In the latest of weekly series from Eloqua .. The Eloqua Closed-Loop Reporting Benchmark Index examined what leading edge companies were doing differently in terms of campaign execution and follow-up. These companies have: (1) over 3x as many average monthly landing pages activated. It appears these companies are engaging with their buyers at every opportunity…
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Listen, Did You Hear That?
Is your sales team good at listening? Really good at listening? The fact is that most B2B sales teams are quite poor at listening and ironically, that is arguably the most important skill in selling to the enterprise. Let’s examine the elements of listening and a framework for effective selling. The first step in listening…
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