What is your list of the ten best content marketers?
Here is a list from Hubspot. Not sure I would make this my top ten.
VPs of Sales: Challenge Your Managers to Think Differently About Sales Productivity
No one ever said that you had to be an Einstein to run sales, but his thoughts do apply: “Insanity is doing the same thing over and over again¨ but expecting different results” Yet many sales leaders seem to accept living with the insanity of sales ineffectiveness, or sales enablement programs that lack focus. These sales leaders…
Some nice best practice stats from HubSpot
barnish: 1. Businesses that blog average 55% more website visitors than those that don’t. 2. Companies with 30 or more landing pages generate 7x more leads than those with fewer than 10. 3. 91% of online adults use social media regularly. 4. The click-through rate on triggered email messages is 119% higher than regular email…
Only 36% of content marketers believe they are effective
Interesting presentation from Marketing Profs .. though content marketing budgets are rising, only 36% believe they are being effective with it. B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends—North America from MarketingProfs
Is cloud paying off?
Interesting post from MitchWagner on power shift that cloud may afford. 48% give IT department final approval on cloud and 39% consuilt with them. 1/3 of companies have restructured IT to add new skills for cloud. Nearly half of companies who transitioned to the cloud (44 percent) say they made the transition because the cloud…
How to tell a business story for B2B sales and marketing. A best practice.
We’re often asked, how do you define a business story? How do you create an elevator pitch? Here’s the formula that works for us .. You should be able to tell an engaging ‘why us’ business story in 60 seconds, 3-5 minutes, or 20 minutes on a call or whiteboard as part of a larger…
From Marketing Profs .. 7 best practices for mobile engagement
Link: From Marketing Profs .. 7 best practices for mobile engagement Mobile – Seven Rules to Cultivate Deep Mobile Relationships : MarketingProfs Article
Focusing on revenue yields better results for marketers
In the latest of weekly series from Eloqua .. The Eloqua Closed-Loop Reporting Benchmark Index examined what leading edge companies were doing differently in terms of campaign execution and follow-up. These companies have: (1) over 3x as many average monthly landing pages activated. It appears these companies are engaging with their buyers at every opportunity…
Best practice: nine questions to plan your keynote
Want to do a keynote? Most people start by getting out the slides which is not the best practice for a corporate speechwriter. Here are nine questions to help you plan your talk. How do people perceive you now? Honestly. No,honestly. Get some unbiased feedback from someone who does not work for you. Go and…
5 Misconceptions about Sales Enablement Plans
Leading analysts and companies we work with agree on the top issues sales leaders struggle with year after year: conversion ratios are falling, fewer sales reps are making quota,sales rep attrition rates are rising, it’s taking longer to effectively ramp up new sales team members, and there is increasing misalignment between sales and marketing. To…