Selected news ready for posting … – The latest hot trend in social media: leaving it | Anthill Magazine

The latest hot trend in social media: leaving it | Anthill Magazine Interesting article on social media use, particularly the comments from Seth Godin. Chris Brogan, author of the bestselling book Trust Agents, makes adept use of social media, especially through Twitter and his blog. Yet, as he wrote in a post earlier this year,…

Selected news ready for posting … – Branding is Dead: Guest Post | Sales Machine | BNET

Branding is Dead: Guest Post | Sales Machine | BNET Great post on why marketing programs should focus on demonstrating customer value rather than branding. Here’s the problem. Branding initiatives are too often based on one-way communication. This contradicts sound communication theory. Communication does not occur when the sender delivers a message. It occurs when…

Bad Sales

Every three months or so I receive a call from the same sales rep. He immediately launches in to a sales pitch without any regard to what my needs are, in this case I don’t need what he sells. Yet he hasn’t bothered to ask me any questions that would properly qualify me as a…

Increasing Sales Effectiveness: The Art and Science of Win/Loss Analysis – MarketingProfs.com (subscription)

MarketingProfs.com (subscription) Increasing Sales Effectiveness : The Art and Science of Win/Loss Analysis MarketingProfs.com (subscription) With business growth more unpredictable than ever given the current economic climate, a win/loss analysis may be just the way to …   Excerpt from: Increasing Sales Effectiveness: The Art and Science of Win/Loss Analysis – MarketingProfs.com (subscription)