The Context Behind the Data

Metrics are good. They can be valuable and you can glean insight from them. But my admonition to all is that you proceed with caution when it comes to using metrics and data to make business decisions. All too frequently, I see business leaders completely absorbed in spreadsheets and reports. Percentages, conversion ratios and growth…

Are you engaging?

Selling is harder than ever before. Prospective customers are inundated with emails, voice mails, ads, etc. that are all attempting to sell products. How do you rise above the noise and engage prospects and customers? The first step is developing messaging that is clear and easy to understand. If your value proposition is more than…