Are you speaking in a language your customer understands?

Are you speaking in a language your customer understands?

Are you talking with your customers in a language they understand? In the hilariously funny tv show Silicon Valley, they poke fun at how we in the tech biz tend to spew nonsense and technobabble when talking with customers. As a 30+ year high tech sales veteran, this...
How much does your product cost?

How much does your product cost?

What do less experienced sales reps struggle with the most? Hands down it is pricing discussions. And this then extends into closing deals. Heck, you could credibly make the argument that even the most experienced sales reps struggle the most with overcoming pricing...