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Daily Archives: June 18, 2018

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A Simple Primer on How to Build a Kick Ass Sales Playbook

Best PracticesBy Steve CrepeauJune 18, 2018Leave a comment

I’m often asked how do you build an effective sales playbook. All too often, my company is brought in after the client has spent considerable time and dollars on a failed sales playbook project. Sometimes the client tries to do it themselves. Other times they engage an outside consulting firm to build a sales playbook…

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