barnish: 1. Businesses that blog average 55% more website visitors than those that don’t. 2. Companies with 30 or more landing pages generate 7x more leads than those with fewer than 10. 3. 91% of online adults use social media regularly. 4. The click-through rate on triggered email messages is 119% higher than regular email…
Link: From Marketing Profs .. 7 best practices for mobile engagement Mobile – Seven Rules to Cultivate Deep Mobile Relationships : MarketingProfs Article
Want to do a keynote? Most people start by getting out the slides which is not the best practice for a corporate speechwriter. Here are nine questions to help you plan your talk. How do people perceive you now? Honestly. No,honestly. Get some unbiased feedback from someone who does not work for you. Go and…
In the latest of weekly series from Eloqua .. The Eloqua Closed-Loop Reporting Benchmark Index examined what leading edge companies were doing differently in terms of campaign execution and follow-up. These companies have: (1) over 3x as many average monthly landing pages activated. It appears these companies are engaging with their buyers at every opportunity…
Is your sales team good at listening? Really good at listening? The fact is that most B2B sales teams are quite poor at listening and ironically, that is arguably the most important skill in selling to the enterprise. Let’s examine the elements of listening and a framework for effective selling. The first step in listening…
My career has always consisted of presenting to large groups of people, senior execs and even a select few presentations to F500 board members. I’m a career sales professional and sales executive. Sales presentations are important but it’s not just about getting them to buy your product or solution, rather it starts with getting them…
vA lot of marketing theory on content. But what do the sales people do? I liked this email I just got fromAmerican Express via Marketingprofs. Insight over information A great deal of the salesperson’s role at one time was to deliver information. Most salespeople today face the possibility that a prospect may actually know as…
In the Kevin Costner movie Field of Dreams, there is a classic line: “If you build it, they will come.” The refrain is whispered repeatedly to Kevin Costner’s character ‘Ray’ to build a baseball field in his cornfield and the ghosts of great baseball players from the past will come to the field and play.…
It goes without saying that last 24-36 months have been challenging. According to analysts, while the economy has shown some improvement, the top B2B sales and marketing pressures today remain the difficult economic environment, fewer dollars, reduced headcount, an inability to move leads forward to a sales cycle, a noisy competitive landscape and too few…