Mar 29, 2015 | Best Practices
No one ever said that you had to be an Einstein to run sales, but his thoughts do apply:“Insanity is doing the same thing, over and over again, but expecting different results.” Yet many sales leaders seem to accept living with the insanity of sales...
Mar 29, 2015 | Best Practices
When is the last time you read a blog post or article and genuinely felt like you learned something new? In this increasingly immediate gratification world of 140 character limitation, with insatiable demand for new content, it is a genuinely daunting challenge...
Mar 29, 2015 | Best Practices
All of our sales enablement engagements start with a discovery phase. It is the linchpin of our success and the foundation for all of the quality content, Field Sales Guides and associated sales training that we deliver. We identify a diverse set of...
Mar 29, 2015 | Best Practices
It may not sound intuitive or logical, but I submit to you that developing a great, effective sales enablement program has a distinct sausage making process component to it. And while that sausage making process may be quite raw, dirty and even a tad disgusting...
Mar 29, 2015 | Best Practices
Let’s start by providing Oxford Dictionary’s definition of context: “The circumstances that form the setting for an event, statement, or idea, and in terms of which it can be fully understood and assessed.” Inherently the definition tells us...
