Mar 29, 2015 | Uncategorized
vA lot of marketing theory on content. But what do the sales people do? I liked this email I just got fromAmerican Express via Marketingprofs. Insight over information A great deal of the salesperson’s role at one time was to deliver information. Most salespeople...
Mar 29, 2015 | Uncategorized
In the Kevin Costner movie Field of Dreams, there is a classic line: “If you build it, they will come.” The refrain is whispered repeatedly to Kevin Costner’s character ‘Ray’ to build a baseball field in his cornfield and the ghosts of...
Mar 29, 2015 | Uncategorized
It goes without saying that last 24-36 months have been challenging. According to analysts, while the economy has shown some improvement, the top B2B sales and marketing pressures today remain the difficult economic environment, fewer dollars, reduced headcount, an...
Mar 29, 2015 | Uncategorized
This is a guest blog post by our partners @ Crowded Ocean (http://www.crowdedocean.com/). It’s a marketing truism that you can’t manage what you can’t measure. But, faced with all the challenges of starting a company from scratch, the question is: what do you...
Mar 29, 2015 | Uncategorized
That’s just not true in a personal relationship. You’ll rue the day you can’t say sorry to your partner. Thanks Hallmark. But it is a often bad thing – in fact a terrible thing – in internet marketing and in business in general. In business, as a famous CEO once...
