Celebrating 8 years in business!

Here is a staggering statistic for you, according to Bloomberg, 80% of entrepreneurs fail in the first 18 months (http://www.forbes.com/sites/ericwagner/2013/09/12/five-reasons-8-out-of-10-businesses-fail/) of launching their business. Having said that, True Sales Results is delighted to celebrate our 8th year in business with unprecedented growth!  What do we attribute this to?  We’ve been incredibly fortunate to work with…

Can I tell you a sales story?

People are hard wired to tell and listen to stories.  Human beings have been telling stories for thousands of years,  just ask a caveman.  Good story tellers are engaging and dynamic.  Great story tellers draw an emotional, visceral response. Every successful sales process starts with a compelling story told to the prospect or customer.  It…

The Context Behind the Data

Metrics are good. They can be valuable and you can glean insight from them. But my admonition to all is that you proceed with caution when it comes to using metrics and data to make business decisions. All too frequently, I see business leaders completely absorbed in spreadsheets and reports. Percentages, conversion ratios and growth…