Comments for True Sales Results http://www.truesalesresults.com Grow Sales Faster With Less Risk Fri, 05 Aug 2011 16:27:27 +0000 hourly 1 http://wordpress.org/?v=3.2 Comment on If you can’t build it, how will they come? Demand generation in 2011 and beyond. by admin http://www.truesalesresults.com/2011/06/if-you-cant-build-it-how-will-they-come-demand-generation-in-2011-and-beyond/#comment-79 admin Fri, 05 Aug 2011 16:27:27 +0000 http://www.truesalesresults.com/?p=2095#comment-79 Thanks Adrian, we appreciate your comments! Thanks Adrian, we appreciate your comments!

]]> Comment on If you can’t build it, how will they come? Demand generation in 2011 and beyond. by Adrian Dominguez http://www.truesalesresults.com/2011/06/if-you-cant-build-it-how-will-they-come-demand-generation-in-2011-and-beyond/#comment-78 Adrian Dominguez Thu, 04 Aug 2011 00:41:59 +0000 http://www.truesalesresults.com/?p=2095#comment-78 This is a really great demand generation article, an as you mention, it is really difficult to find valuable info related to this strategy. Also traditional face to face demand generation now will be benefit from all the the new electronic marketing tools! Thanks! This is a really great demand generation article, an as you mention, it is really difficult to find valuable info related to this strategy. Also traditional face to face demand generation now will be benefit from all the the new electronic marketing tools! Thanks!

]]> Comment on Is the PR industry doing half its job? by admin http://www.truesalesresults.com/2011/06/is-the-pr-industry-doing-half-its-job/#comment-74 admin Wed, 22 Jun 2011 15:31:42 +0000 http://www.truesalesresults.com/2011/06/is-the-pr-industry-doing-half-its-job/#comment-74 Because the agency persuaded you that the 40k a month you are spending on them needs to be spent on social media too rather than cut ... And to 'pitch' bloggers rather than engage them online in a dialog .. Because the agency persuaded you that the 40k a month you are spending on them needs to be spent on social media too rather than cut … And to ‘pitch’ bloggers rather than engage them online in a dialog ..

]]> Comment on Is the PR industry doing half its job? by Paul Rutherford http://www.truesalesresults.com/2011/06/is-the-pr-industry-doing-half-its-job/#comment-72 Paul Rutherford Wed, 22 Jun 2011 06:58:29 +0000 http://www.truesalesresults.com/2011/06/is-the-pr-industry-doing-half-its-job/#comment-72 New bottles, old wine. The PR 'industry' has always been peppered with practitioners who do 50% of a decent job (at best). That's the problem with any field where there is no barrier to entry, no genuine professional qualification, and a very subjective view of performance. Some folk are brilliant and at the other end of the normal distribution curve, some are plain dreadful. And in the middle are a range of capabilities, all trying to come to terms with a new way of working. Which is no different from the news business, print journalism, book publishing, retailing, education... Anyway, don't blame the PR consultants - blame the Clients. Why do you need to outsource online media monitoring anyway? New bottles, old wine. The PR ‘industry’ has always been peppered with practitioners who do 50% of a decent job (at best).

That’s the problem with any field where there is no barrier to entry, no genuine professional qualification, and a very subjective view of performance.

Some folk are brilliant and at the other end of the normal distribution curve, some are plain dreadful.

And in the middle are a range of capabilities, all trying to come to terms with a new way of working. Which is no different from the news business, print journalism, book publishing, retailing, education…

Anyway, don’t blame the PR consultants – blame the Clients. Why do you need to outsource online media monitoring anyway?

]]> Comment on Never mention the revenue analytics, mind the basics Mister Marketo by admin http://www.truesalesresults.com/2011/03/never-mention-the-revenue-analytics-mind-the-basics-mister-marketo/#comment-55 admin Fri, 11 Mar 2011 02:39:59 +0000 http://www.truesalesresults.com/2011/03/never-mention-the-revenue-analytics-mind-the-basics-mister-marketo/#comment-55 Thanks Glen, we look forward to being wowed! Thanks Glen, we look forward to being wowed!

]]> Comment on Never mention the revenue analytics, mind the basics Mister Marketo by Glen Lipka http://www.truesalesresults.com/2011/03/never-mention-the-revenue-analytics-mind-the-basics-mister-marketo/#comment-54 Glen Lipka Fri, 11 Mar 2011 02:28:42 +0000 http://www.truesalesresults.com/2011/03/never-mention-the-revenue-analytics-mind-the-basics-mister-marketo/#comment-54 As the head of UX for Marketo, I hear you. We are releasing things this summer that will address many of your concerns and maybe even get you to say WOW. I don't take the challenge lightly. I owe it to you and all of our customers to make the experience fantastic. I am your advocate here your note isn't a rant to me. I won't let you down. As the head of UX for Marketo, I hear you. We are releasing things this summer that will address many of your concerns and maybe even get you to say WOW. I don’t take the challenge lightly. I owe it to you and all of our customers to make the experience fantastic. I am your advocate here your note isn’t a rant to me. I won’t let you down.

]]> Comment on A marketing viewpoint on sales and marketing dysfunctions by steve crepeau http://www.truesalesresults.com/2010/10/a-marketing-viewpoint-on-sales-and-marketing-dysfunctions/#comment-27 steve crepeau Tue, 26 Oct 2010 18:33:25 +0000 http://www.truesalesresults.com/2010/10/26/a-marketing-viewpoint-on-sales-and-marketing-dysfunctions/#comment-27 That's what I'm talking about! Well done esteemed marketing colleague. That’s what I’m talking about! Well done esteemed marketing colleague.

]]> Comment on The top 3 deadly sins in dysfunctional sales & marketing by A marketing viewpoint on sales and marketing dysfunctions — True Sales Results http://www.truesalesresults.com/2010/10/the-top-3-deadly-sins-in-dysfunctional-sales-marketing/#comment-26 A marketing viewpoint on sales and marketing dysfunctions — True Sales Results Tue, 26 Oct 2010 18:05:54 +0000 http://www.truesalesresults.com/2010/10/25/the-top-3-deadly-sins-in-dysfunctional-sales-marketing/#comment-26 [...] each other.  More importantly, how do you make them be more productive for you?   In Steve’s recent post he puts it down to 3 things: goal marketing on revenue, make marketing more [...] [...] each other.  More importantly, how do you make them be more productive for you?   In Steve’s recent post he puts it down to 3 things: goal marketing on revenue, make marketing more [...]

]]> Comment on The top 3 deadly sins in dysfunctional sales & marketing by steve crepeau http://www.truesalesresults.com/2010/10/the-top-3-deadly-sins-in-dysfunctional-sales-marketing/#comment-25 steve crepeau Mon, 25 Oct 2010 23:18:24 +0000 http://www.truesalesresults.com/2010/10/25/the-top-3-deadly-sins-in-dysfunctional-sales-marketing/#comment-25 Fair point Jeremy:-) I was hoping to invite (provoke perhaps?) commentary and perspective from marketing. Please provide the 3 cardinal sins of sales that leads to dysfunctional relationships between the two areas. Fair point Jeremy:-) I was hoping to invite (provoke perhaps?) commentary and perspective from marketing. Please provide the 3 cardinal sins of sales that leads to dysfunctional relationships between the two areas.

]]> Comment on The top 3 deadly sins in dysfunctional sales & marketing by jeremy http://www.truesalesresults.com/2010/10/the-top-3-deadly-sins-in-dysfunctional-sales-marketing/#comment-24 jeremy Mon, 25 Oct 2010 23:12:08 +0000 http://www.truesalesresults.com/2010/10/25/the-top-3-deadly-sins-in-dysfunctional-sales-marketing/#comment-24 Phew. For a second there I thought there was something up with sales. Thank god its only us. Phew. For a second there I thought there was something up with sales. Thank god its only us.

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