I still get a lot of PR related publications; it seems almost impossible to opt-out of them even though I have not been in this world for more than a decade. In general, let me say. I don’t think the PR industry still really gets the new world of digital media (or wants to get). [...]
In the Kevin Costner movie Field of Dreams, there is a classic line: “If you build it, they will come.” The refrain is whispered repeatedly to Kevin Costner’s character ‘Ray’ to build a baseball field in his cornfield and the ghosts of great baseball players from the past will come to the field and play. [...]
It goes without saying that last 24-36 months have been challenging. According to analysts, while the economy has shown some improvement, the top B2B sales and marketing pressures today remain the difficult economic environment, fewer dollars, reduced headcount, an inability to move leads forward to a sales cycle, a noisy competitive landscape and too few [...]
This is a guest blog post by our partners @ Crowded Ocean (http://www.crowdedocean.com/). It’s a marketing truism that you can’t manage what you can’t measure. But, faced with all the challenges of starting a company from scratch, the question is: what do you measure and when do you start measuring it? Startups often think that [...]
